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The relationship between manufacturing companies and their customers is being revolutionized by various marketing and customer experience trends. Gone are the days when word-of-mouth marketing practices and a firm handshake were enough to win new customers and seal the deal.

In a capital-intensive industry like manufacturing, planning is everything.

When it comes to the financial management of growing a small business, cash is king. However, when a gap between paying your suppliers and employees and receiving payment from customers occurs, maintaining a smooth operation can become a real challenge.